Leaving a deposit to book an interesting product and paying the balance later taking your time: we all did it at least once, isn’t it true? Dynamics do not change: customers see a product in your e-commerce, they want it, but for various reasons they cannot purchase in that precise moment (generally because they do not have enough money available).
Purchasing online services like hosting, coaching, courses or podcasts is nowadays a routine.
These products have often something in common: they are purchasable with a subscription process.
Do you know why?
Selling products with a subscription lets you receive scheduled and constant payments, in order to supervise month by month the grow of your income; this is why big companies offer their products with this formula.
Selling products with dedicated access is a great opportunity to increase your earnings: big companies like Udemy or Treehouse prove it, achieving huge amount of sales volumes with this business model.
Their income is intended to grow considering the amount of people looking for their products.
In a completely automatic way, you could offer your users a restricted and exclusive access to tailored information, like a course, a study plan, a sequence of e-books, or even premium services, etc.
It is well known: a usable site is a site that allows users to navigate and interact easily and quickly.
Nevertheless, our users find the navigation of our site uncomfortable and frustrating, managing all those infinite menus to find important information like their wishlists, important guides, or even invoices and downloadable files.
The most obvious thing to do should be sorting the most important information in a page for the users, in order to offer an improved experience.
Its just a shame that this is not possible with any shop.
It is all about market laws and a psychology: satisfied customers need to “pay back” somehow the service or the product that made them happy.
They can do it with a donation, or maybe, paying something more for the next product they are going to purchase.
Lets make an example: you sell a an ebook that costs sixteen dollars, but you also offer your users to support your business adding more dollars, because your products have improved their life in the past.
According to the statistics, at least 10 customers on 100 will pay more than the requested price, rounding off the price of the product to twenty dollars: isnt it bad, is it?
Sites like Priceline have created a business on this idea, and take advantage of the power of the sale system based on how much users are willing to pay to accommodate their needs.
You obsessively take care of your site every day, you control everything, from the smallest expense to the pleasant income.
Then, while you are checking every single order, you find out that you have to delete some of the sales because they are fraudulent purchases.
Scams.
Have ever had that unpleasant feeling of having to make a present to someone, but not knowing what to buy? 99% of the times, this type of uncertainty does not help users completing their purchase.
The same happens on your shop.
It is well known: on the web, everyone can download images, with the complete freedom to reuse them without any permission, editing them, even for not so legal or unethical purposes.
Customers enter your shop, look at an item, they want to purchase it but… something suddenly distract them, suspending their navigation, and postponing the purchase of the product.
But what if they dont find anymore what they were looking at? This is how you lose good chances to sell something! Luckily, we have a solution for you.
Usability teaches that the lesser clicks you need to get a result on a site, the better the user experience will be.
Think about all that occurrences in which you have added your personal information different times, just like for payment information: writing again and again all those numbers can be exhausting.
In that, YITH WooCommerce One-Click Checkout can help you: a simple button and the purchase will be immediately completed.
Neuro marketing research have proved that if we receive a gift, we almost feel in debt with the person who has made it and a loyalty bind starts even without the customer to realise that.
In the majority of shops you find small objects with a very low price per item, just think to ironmongery or nail charm.
Your customer could either be one who needs big amounts of such product or one who needs just a couple of small nails.
Yet, in this case, shipping so few would require too much time if compared with the earnings you would get (not to say that earnings are entirely missing).
And not to mention, then, shipping costs that would be much higher than the price of purchased products.
