It is well known: a usable site is a site that allows users to navigate and interact easily and quickly.

Nevertheless, our users find the navigation of our site uncomfortable and frustrating, managing all those infinite menus to find important information like their wishlists, important guides, or even invoices and downloadable files.

The most obvious thing to do should be sorting the most important information in a page for the users, in order to offer an improved experience.

Its just a shame that this is not possible with any shop.

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It is all about market laws and a psychology: satisfied customers need to “pay back” somehow the service or the product that made them happy.

They can do it with a donation, or maybe, paying something more for the next product they are going to purchase.

Lets make an example: you sell a an ebook that costs sixteen dollars, but you also offer your users to support your business adding more dollars, because your products have improved their life in the past.

According to the statistics, at least 10 customers on 100 will pay more than the requested price, rounding off the price of the product to twenty dollars: isnt it bad, is it?
Sites like Priceline have created a business on this idea, and take advantage of the power of the sale system based on how much users are willing to pay to accommodate their needs.

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You obsessively take care of your site every day, you control everything, from the smallest expense to the pleasant income.

Then, while you are checking every single order, you find out that you have to delete some of the sales because they are fraudulent purchases.

Scams.

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Have ever had that unpleasant feeling of having to make a present to someone, but not knowing what to buy? 99% of the times, this type of uncertainty does not help users completing their purchase.

The same happens on your shop.

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Customers enter your shop, look at an item, they want to purchase it but… something suddenly distract them, suspending their navigation, and postponing the purchase of the product.

But what if they dont find anymore what they were looking at? This is how you lose good chances to sell something! Luckily, we have a solution for you.

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Usability teaches that the lesser clicks you need to get a result on a site, the better the user experience will be.

Think about all that occurrences in which you have added your personal information different times, just like for payment information: writing again and again all those numbers can be exhausting.

In that, YITH WooCommerce One-Click Checkout can help you: a simple button and the purchase will be immediately completed.

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Neuro marketing research have proved that if we receive a gift, we almost feel in debt with the person who has made it and a loyalty bind starts even without the customer to realise that.

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In the majority of shops you find small objects with a very low price per item, just think to ironmongery or nail charm.

Your customer could either be one who needs big amounts of such product or one who needs just a couple of small nails.

Yet, in this case, shipping so few would require too much time if compared with the earnings you would get (not to say that earnings are entirely missing).

And not to mention, then, shipping costs that would be much higher than the price of purchased products.

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We all know the benefits of showing images instead of simple description text and you can experience the same improving effect if you use video and audio content, especially for those products for which an image is not enough, such as videogames, computer programmes or music.

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The European Union has put into effect the new rules about energy classification: for a better knowledge and usage of electrical appliance, every online shop must show the EU Energy classification on all products.

This implies that whether your customers are from one of the 28 European countries, you need to show a clear and informative scheme about the energy consumption of your products.

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Adding a section with “bestsellers” to your shop allows you to make sales increase, because you can suggest uncertain customers something that many other people have already opted for and that they will probably like.

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